iFi audio Hosts “Sound Progress: Women in Audio” Forum for International Women’s Day
Southport, UK – 5 March 2026: In celebration of International Women’s Day on the 8th March, iFi audio will host an online forum titled “Sound Progress: Women in Audio”. The recorded podcast brings together influential women from across the audio landscape to discuss evolving roles in the industry, overlooked audiences, and opportunities for greater representation across both consumer and professional audio.
Sound Progress: Women Leading Audio Innovation
The discussion features prominent voices in journalism, editorial leadership, music production, and community advocacy:
- Becky Scarrott, Audio Editor at TechRadar
- Linette Smith, Co-founder and News Editor of HiFi Pig
- Rhiannon Gray, Award-nominated British Music Producer & Engineer
- Emily Jones, Industry Lead for Yorkshire Sound Women Network
Together, the panel will explore topics including audience perception and gender, current representation within the audio industry, and the role of community-led initiatives in driving meaningful change. The conversation will also examine how social media is helping amplify new voices and encouraging greater participation from women across audio fields.
For decades, the audio industry has long been male-dominated, yet emerging research suggests this may overlook an audience with heightened auditory perception. Recent studies, including research from the University of Bath (2025), indicate women demonstrate an average 2dB advantage in hearing sensitivity and enhanced speech perception across key frequency ranges. For iFi, this reinforces the idea that listening is not a one-size-fits-all experience, and that diverse perspectives can drive better products and richer communities.
Through Sound Progress, iFi aims to recognise and celebrate female expertise across journalism, production, advocacy, and engineering, while ultimately introducing wider audiences to the voices helping shape the future of sound.
The GO link 2: Designed for the Perceptive Listener
Alongside the campaign, iFi recently launched the GO link 2 - their latest expression of high-fidelity audio in an ultra-portable format. Designed for discerning listeners who demand nuance, separation, and tonal accuracy, the GO link 2 delivers:
- High-resolution digital-to-analogue conversion
- Low-noise, high-precision circuitry
- Tuned distortion characteristics for heightened musicality
- Enhanced dynamic range for improved micro-detail retrieval
Whether commuting, travelling, or working in professional environments, the GO link 2 transforms everyday listening into a revealing experience - making it the ideal companion for the “Golden Ear”.
A Call to the Industry
For iFi audio, initiatives like Sound Progress represent more than a single event. Kate Paciuch, European Marketing Manager at iFi audio, comments:
“In my role overseeing iFi’s operations across Europe, I see firsthand that the future of audio isn't just about the technology we build, but the diversity of thought behind it. International Women’s Day is a reminder that better innovation happens when more voices are part of the conversation - shaping the products, the strategy, and the sound. At iFi, we are proud to create an environment where high-level responsibility is defined by expertise rather than gender. We are helping to build a more inclusive industry from the inside out, ensuring every perspective is heard and the next generation of talent has a clear path to follow.”
As consumer audio continues to evolve toward more portable, lifestyle-integrated listening, understanding the needs of highly perceptive audiences becomes critical. The GO link 2 is engineered for precision, while this campaign is engineered to amplify new perspectives. Together, they represent a simple idea: the future of audio belongs to those who truly listen.
Availability
The GO link 2 is now available through authorised retailers and at ifi-audio.com.
The “Sound Progress: Women in Audio” discussion will premiere on the iFi audio YouTube Channel at 9:00 AM GMT on March 8, 2026. https://www.youtube.com/@iFiaudiochannel
About iFi
Established in 2012 and headquartered in Southport, UK, iFi audio is a globally recognised designer and manufacturer of high-fidelity audio solutions. Its product portfolio encompasses portable, desktop, and lifestyle devices designed to deliver exceptional sound performance through advanced engineering and innovative design. Guided by a ‘music first’ philosophy, iFi’s products have received numerous international awards and acclaim from professionals and enthusiasts alike, reinforcing its position as one of the leading brands in modern audio. www.ifi-audio.com
Ashley Kinchen
iFi Audio _Women’s Day_Press Release.docx
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