{
    "title": "UJAM Launches Retrocraft, a Creative Multi-Effect Plugin for Vintage Character and Sound Design",
    "modified_at": "2026-06-25 10:11:06",
    "published_at": "2026-06-24 00:00:00",
    "url": "https://news.hummingbirdmedia.com/ujam-launches-retrocraft-a-creative-multi-effect-plugin-for-vintage-character-and-sound-design",
    "short_url": "http://prez.ly/vGJd",
    "culture": "en",
    "language": "EN",
    "subtitle": "All-in-one creative processor for adding saturation, degradation, tape and vinyl character, movement, and ambience to any kind of track and mix.",
    "slug": "ujam-launches-retrocraft-a-creative-multi-effect-plugin-for-vintage-character-and-sound-design",
    "body": "<p><strong>Berlin, Germany, June 24, 2026 &mdash; Following the release of its vocal processing plug-in Voxcraft, UJAM introduces </strong><a href=\"https://www.ujam.com/craft/retrocraft/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Retrocraft</strong></a><strong>, a creative multi-effect plug-in designed to bring vintage character, analog-style saturation, and lo-fi texture to instruments and vocals through a single streamlined workflow.</strong></p><div id=\"video-d9138bcc-cc98-43b5-9001-359709d246d9\" class=\"release-content-video release-content-video--embed release-content-video--contained\">\n    <div><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.25%;\"><iframe data-iframely-url=\"https://iframely.net/api/iframe?url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3De1xUEMtd4do%23_cb1782307412&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" data-img style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen scrolling=\"no\" allow=\"accelerometer *; clipboard-write *; encrypted-media *; gyroscope *; picture-in-picture *; web-share *;\"></iframe></div></div><script async src=\"https://iframely.net/embed.js\" charset=\"utf-8\"></script>\n</div><p>In today&#039;s music, adding character through saturation, degradation, and vintage coloration has become an everyday task, but achieving those sounds often means combining multiple processors across a complex signal chain. Retrocraft was designed to streamline that workflow, bringing together analog-inspired amp coloration, vintage playback emulation, speaker modeling, modulation, instability, and ambience effects in a single creative environment.</p><p>Whether adding vinyl-inspired texture to a beat, transforming vocals through vintage playback and speaker effects, or pushing instruments from subtle warmth into heavily degraded textures and experimental sound design, Retrocraft makes those sounds accessible in just a few clicks while remaining fully customizable. Complementing its core character-processing engine are six creative effects modules, including LoFi, Modulation, Instability, Delay, Reverb, and Chop, alongside 100 production-ready presets that provide immediate inspiration for instruments and vocals.</p><p>&quot;We&#039;re big fans of the many character-processing tools available today, but we felt there was room for a more integrated solution that combines these types of effects with important additions like modulation and ambience processing,&quot; said Peter Gorges, co-founder of UJAM. &quot;Instead of tediously building effect chains, Retrocraft lets you start with a complex effect combination you like and easily tweak it to make it your own. The element of surprise and fresh ideas really stands out here.&quot;</p><div id=\"video-b971eff7-4235-4bf2-affe-64012f864509\" class=\"release-content-video release-content-video--embed release-content-video--contained\">\n    <div><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.25%;\"><iframe data-iframely-url=\"https://iframely.net/api/iframe?url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DeWtsw9LUMP0%23_cb1782307484&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" data-img style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen scrolling=\"no\" allow=\"accelerometer *; clipboard-write *; encrypted-media *; gyroscope *; picture-in-picture *; web-share *;\"></iframe></div></div><script async src=\"https://iframely.net/embed.js\" charset=\"utf-8\"></script>\n</div><p>Retrocraft&#039;s character-shaping engine draws inspiration from classic analog equipment and playback devices, allowing users to explore everything from tape-style coloration and vinyl textures to megaphone effects, telephone speakers, and degraded radio sounds. Each processing stage can be combined and adjusted independently, making it possible to move from subtle enhancement to dramatic sonic transformation.</p><p>To help users get started quickly, Retrocraft includes 100 creative presets for instruments and vocals, along with 56 basic presets designed to showcase its individual effect algorithms. For those looking to explore new creative directions, the built-in &ldquo;Surprise&rdquo; function instantly generates fresh effect combinations that can serve as the starting point for entirely new sounds.</p><p><strong>Availability<br>\u200b</strong>Retrocraft supports VST2, VST3, AU2, and AAX formats and is compatible with macOS and Windows operating systems.</p><p><strong>Introductory pricing (June 24 &ndash; August 2, 2026)</strong></p><ul class=\"release-content-list release-content-list--bulleted release-content-list--align-inherit\"><li><span>Retrocraft: $49</span></li><li><span>Retrocraft Loyalty Price: $39</span></li></ul><p><strong>Regular pricing</strong></p><ul class=\"release-content-list release-content-list--bulleted release-content-list--align-inherit\"><li><span>Retrocraft: $99</span></li><li><span>Retrocraft Loyalty Price: $89</span></li></ul><p>To learn more about Retrocraft, visit <a href=\"http://www.ujam.com/\"><u>www.ujam.com</u></a>.</p><p>&nbsp;</p><p><strong>About UJAM<br>\u200b</strong><a href=\"https://www.ujam.com/\"><u>UJAM</u></a> \u200bwas co-founded by Hans Zimmer and Pharrell Williams, both musicians whose careers have been significantly supported by technology. The vision behind UJAM is to make technology even more accessible and encourage even more people to make music.</p><p>This vision is being realized by a team of virtual instrument pioneers who had previously developed legendary virtual instruments from Steinberg and Digidesign &mdash; from Steinberg Hypersonic to Virtual Guitarist, from Digidesign Xpand to Transfuser &mdash; and who finally want to realize their vision of shortening the path from the idea to the perfect track. More fun, better results, less complexity.</p><div class=\"release-content-contact\" id=\"contact-3c11c67a-2954-42ea-819f-f365b941af48\">\n    <div class=\"release-content-contact__avatar\"><img src=\"https://cdn.uc.assets.prezly.com/8844b6fc-0867-4900-abb7-864751578010/-/scale_crop/128x128/center/-/format/auto/\" alt=\"Hunter Williams\" class=\"release-content-contact__avatar-image\" /></div>\n    <div class=\"release-content-contact__details\">\n        <strong class=\"release-content-contact__name\">Hunter Williams</strong>\n        <em class=\"release-content-contact__description\">Public Relations, Hummingbird Media, Inc.</em>\n        <ul class=\"release-content-contact__details-list\"><li class=\"release-content-contact__details-list-item\"><a href=\"mailto:hunter@hummingbirdmedia.com\"  class=\"release-content-contact__details-list-item-link\" title=\"hunter@hummingbirdmedia.com\"><svg class=\"icon icon-paper-plane release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-paper-plane\"></use>\n            </svg>hunter@hummingbirdmedia.com</a></li>\n<li class=\"release-content-contact__details-list-item\"><a href=\"https://www.hummingbirdmedia.com/\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"release-content-contact__details-list-item-link\" title=\"hummingbirdmedia.com\"><svg class=\"icon icon-browser release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-browser\"></use>\n            </svg>hummingbirdmedia.com</a></li></ul>\n    </div>\n</div>\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/0c77bab9-26f9-4654-bb29-20e4fd6fef94/-/resize/1200x/-/format/auto/\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-0c77bab9-26f9-4654-bb29-20e4fd6fef94\"\n                data-id=\"0c77bab9-26f9-4654-bb29-20e4fd6fef94\"\n                data-original=\"https://cdn.uc.assets.prezly.com/0c77bab9-26f9-4654-bb29-20e4fd6fef94/-/inline/no/Retrocraft+UID+Screenshot+Preliminary.png\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/0c77bab9-26f9-4654-bb29-20e4fd6fef94/-/resize/1200x/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n<a href='https://cdn.uc.assets.prezly.com/9761e3b0-5639-4bca-a2da-81df73e144c4/-/inline/no/2606ujamretrocraft.docx' class='release-content-attachment' id='attachment-9761e3b0-5639-4bca-a2da-81df73e144c4' data-type='attachment' data-track='Story File Download' data-placement='content' data-id='9761e3b0-5639-4bca-a2da-81df73e144c4'>\n    <span class='release-content-attachment__icon'>\n        <svg class=\"icon icon-download\">\n                <use xlink:href=\"#icon-download\"></use>\n            </svg>\n    </span>\n    <span class='release-content-attachment__details'>\n        <strong class='release-content-attachment__title'>2606_UJAM_Retrocraft.docx</strong>\n        <em class='release-content-attachment__subtitle'>10 KB</em>\n    </span>\n</a>",
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