The 2025 NAMM Show: Digitaize to Deliver Revolutionary, Performative Control Over Acoustic Instruments Through Digital Innovation

Anaheim, CA, January 3, 2025 — Digitaize, a branch of C. Bechstein Digital — part of the world-renowned C. Bechstein family of piano manufacturers in Berlin, Germany — is set to make its public debut at the 2025 NAMM Show. The event will take place at the Anaheim Convention Center from January 23 through January 25, 2025, with Digitaize located in Hall A at Booth #10506. With a rich history in crafting pianos that have defined quality since 1853, C. Bechstein’s name is synonymous with exceptional craftsmanship and refined acoustical performance. Building on this legacy, Digitaize will be launching a revolutionary device that promises to redefine musical expression across multiple genres.

Attendees should stop by the Digitaize booth to experience innovative technology that offers an exciting new chapter for classical stringed instruments that have remained more or less unchanged for more than 500 years. The company’s cutting-edge hardware and software solutions promise to redefine how musicians perceive and interact with classical instruments, vastly opening up creative possibilities in both composition and performance — without compromising the authentic character of these time-cherished instruments. 

Attendees can schedule an appointment at the Digitaize booth to explore the new technology firsthand or experience it during a performance hosted by the MIDI Association on Friday, January 24, from 5:30 to 6:00 pm PST. To learn more about Digitaize, please visit Digitaize.eu. To schedule an appointment, contact Hunter Williams from Hummingbird Media at hunter@hummingbirdmedia.com.


About Digitaize
Digitaize — a branch of C. Bechstein Digital, part of the C. Bechstein family — was originally developed by two musicians seeking to expand the expressive capabilities of their instruments. Recognizing its transformative potential, C. Bechstein acquired Digitaize to further nurture its technology. Building on C. Bechstein’s longstanding heritage in instrument-making, Digitaize bridges centuries of craftsmanship with today’s digital innovations. The company’s mission is to explore how acoustic performance and modern technology can inspire one another, opening up new possibilities for musicians around the globe.

Hunter Williams

Hunter Williams

Public Relations, Hummingbird Media, Inc.
Jeff Touzeau

Jeff Touzeau

Public Relations, Hummingbird Media, Inc.

250103_Digitaize_NAMM2025.docx

DOCX 91 KB

Share

Latest stories

Website preview
L-Acoustics Opens Americas Regional Headquarters in Nashville Featuring L-Acoustics Showroom and L-Acoustics Creative Studio
Facility at heart of Music City's creative ecosystem features second global HYRISS showroom and Creative Studio for spatial audio innovation
news.hummingbirdmedia.com
Website preview
Immersive Design Labs Demonstrates Direct-to-Immersive Capture at The Village Studios in Los Angeles
Los Angeles, CA, February 26, 2026 — During NAMM week, Immersive Design Labs (IDL) hosted an immersive audio showcase at The Village Recording Studios, bringing together artists, engineers, producers, and industry professionals for an evening of live performances, Atmos listening sessions, and a panel discussion featuring Willy Porter, Mai Bloomfield, Justin Gray, Ryan Ulyate, and immersive audio consultant Ceri Thomas. The program centered on IDL’s direct-to-immersive recording approach using its 7.0.4 Immersive Recording Array and microphones.
news.hummingbirdmedia.com
Website preview
Düsseldorf-based musician Stefan Schwander, aka Harmonious Thelonious, Returns with New Album Grumpy Pieces
New album draws on influences from Pan-African and Middle Eastern rhythmic concepts, repetitive minimal structures, stripped-down electronics and noise used as a structural force.
news.hummingbirdmedia.com

Get updates in your mailbox

By clicking "Subscribe" I confirm I have read and agree to the Privacy Policy.

About Hummingbird Media, Inc.

With representation in New York, Los Angeles, London, Austin and Santiago, Hummingbird Media, Inc. is a top-tier public relations firm serving premium clients in the Pro Audio, Musical Instruments, Systems Integration and Consumer Audio industry. We are a team of professional writers and communicators with decades of collective experience in PR, branding & identity and marketing communications. Working with our vast network of close-knit media relationships, we help our clients articulate the essence of their brands so they can become more successful. 

If you are interested in working with us, send us an email! If you are a journalist and would like to receive news from Hummingbird Media, please click on the appropriate box above, scroll down the page, enter your information and hit 'subscribe'. 

Contact

hello@hummingbirdmedia.com

www.hummingbirdmedia.com